Privacy Policy

 

PRIVACY NOTICE
Personal Data Protection Act 2010

Introduction

This Privacy Notice is issued in accordance with the Personal Data Protection Act 2010 (“the Act”) and its relevant regulations. It serves to inform all current and prospective clients of Key Alliance Sdn Bhd (“we”, “our”, or “us”) about your rights regarding the personal data collected and processed by us in the course of our business dealings.

Collection of Personal Data

In the course of your interactions with Key Alliance Sdn Bhd and its associated entities, we may collect and process personal data from you directly or indirectly. This information is required to fulfill various operational, legal, and service-related purposes (“Purposes”) tied to our business.

Types of Personal Data Collected

The personal data we may collect includes, but is not limited to:

  • Full name

  • NRIC/Passport number

  • Gender

  • Email address

  • Mobile number

  • IP address

  • Photos and video footage

  • Sensitive personal data and other Personally Identifiable Information (PII) as defined by applicable privacy standards

  • Phone call recordings

  • Banking, debit, or credit card information

Purpose of Data Collection

Your personal data may be used for purposes including but not limited to:

  • Verifying your identity

  • Processing your applications for services

  • Managing and maintaining IT infrastructure and security

  • Detecting and mitigating fraud, abuse, or system threats

  • Conducting credit checks and processing payments

  • Monitoring system performance and service usage

  • Responding to support queries or complaints

  • Training, planning, and service optimization

  • Complying with legal and regulatory obligations

  • Supporting audits, investigations, or legal proceedings

  • Engaging service providers or regulators as required

  • Communicating service updates, promotions, and collecting feedback

  • Other uses permitted or required by applicable law

Sources of Data

We may obtain personal data from a variety of sources, including:

  • Direct communication with us

  • Service registration or participation in programs/events

  • Surveys, forms, or interactions with our personnel

  • Third parties or platforms where you have consented to disclosure

  • Any source permitted by law

Disclosure of Personal Data

Your data may be shared with subsidiaries or trusted third parties for purposes consistent with this Notice. All recipients are expected to treat your personal data as confidential and comply with relevant data protection laws. When engaging external vendors or data processors, we ensure that appropriate data protection measures are in place.

Security of Personal Data

We implement robust security practices to prevent unauthorized access, disclosure, or misuse of your personal data. This includes encryption for data in transit (e.g., via Transport Layer Security), secure data storage (on-premise or cloud), and restricted access protocols. Physical records are also protected with strict controls.

Use of Cookies

Our website may use cookies to enhance user experience. These cookies do not contain personally identifiable information and are used for analytics and site performance improvement. You may configure your browser to alert or block cookies according to your preferences.

Data Transfers Outside Malaysia

When required, we may transfer personal data outside Malaysia to our partners or vendors. In such cases, we ensure comparable levels of protection are upheld to safeguard your information.

Marketing & Communications

Upon subscribing to our services, you may receive updates on offers, events, and service-related notifications. You may opt out at any time by clicking “unsubscribe” in email communications or by contacting us directly.

Your Responsibilities

It is essential that accurate and complete personal data is provided to us. Failure to do so may affect our ability to provide services or result in the termination of our engagement with you.

Your Rights

As a data subject, you have the following rights:

  • Access: Request access to personal data we hold about you by contacting us with reasonable notice.

  • Correction: Request updates or corrections to your personal information.

  • Limitation: Withdraw your consent or limit how your data is processed, subject to legal or contractual requirements.

Requests may be submitted via email to [email protected].

Updates to Privacy Notice

We may update this Privacy Notice from time to time without prior notice. We encourage you to visit our website regularly at www.kasb.com.my to stay informed of any changes.

 

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